ABSTRACT Whether a Rolfer® is brand new to the structural integration profession or has been practicing for decades, the price they charge is a choice. Author Lu Mueller- Kaul asks – when did you make that choice? Last year or twenty years ago? In this ‘Business of Rolfing SI column’, practitioners are asked to consider inflation when they make pricing decisions for their Rolfing sessions. Our clients often pay for framework considerations we are not even aware of, and would happily pay more in dollars if they spent less of their time and attention organizing appointments, for example. Mueller- Kaul walks us through what, other than Rolfing SI, we bring to our clients, then makes some specific pricing suggestions for the general United States market.