On April 26, 2007, The Oprah Winfrey Show aired an episode entitled “Ask Dr. Oz”, which included a segment on Rolfing® Structural Integration, featuring a demonstration by Certified Advanced Rolfer and Rolfing faculty member Jon Martine. The format of the show had Dr.Mehmet Oz – a cardiothoracic surgeon, author of health books, and frequent Oprah guest – fielding taped questions from viewers on various health and medical issues. The Rolfing piece aired first and lasted about six or seven minutes. Dr. Oz spoke quite favorably on Rolfing, and Oprah effectively endorsed it by saying, “I want to get Rolfed… this looks good to me” as she watched Jon work.This was quite a PR coup, as it brought awareness of our work to a large viewing audience. (Most of the studio audience had never heard of Rolfing, and this may be true of Oprah’s TV audience as a whole.) Subsequent discussions on the online Rolf Forum indicated that some Rolfers got an immediate response in the form or queries and bookings by new clients who had seen the show. The Rolfing community owes a big round of applause to Sue Seecof, our publicist, for getting our work on the show.