ABSTRACT Certified Rolfer Brooke Thomas challenges the common belief that social media visibility is essential for attracting clients. She argues that cultivating genuine, real-world relationships is far more effective at building a Rolfing practice and is also ® ® Brooke Thomas more rewarding. Social media posts are prioritized by their respective algorithms, which not only prioritize specific content, but also treat the wellness message as a product or as entertainment, which it is not. In contrast, Thomas reminds Rolfers that they are in the business of providing a therapeutic relationship that requires trust and rapport, which are not easily cultivated through social media. She offers some community- based strategies that are known to be more effective and sustainable for developing a busy Rolfing practice.

[:en]Editor’s Note: This interview with Frank Forencich was originally done for one of Brooke Thomas’s Liberated Body (www.liberatedbody.com) podcasts and is shared here with their kind permission. If you would prefer to listen to this interview, a recording is available at www.liberatedbody.com/ frank-forencich-lbp-041/.