Uma entrevista com Hubert Godard
Uma entrevista com Hubert Godard Por Aline Newton Segunda Parte Tradução: Hulda Bretones </center> Hubert Godard: Com os meus dedoscom o trabalho de movimento: o objetivo é muito claro. Posso dar um exemplo: tenho visto muito frequentemente pessoas em processo psicanalítico sem fim,que, com o Rolfing, ao conquistar mais suporte no sistema gravitacional, dá um […]
Um cadeirante no Naper
UM CADEIRANTE NO NAPER RELATO DE CASO CLÍNICO/ 2013 ANA GILIOLI </center> Paciente JLF é um homem de 54 anos, administrador de empresas pós graduadoatualmente aposentado. Divorciadopai de 5 filhos. Tomou conhecimento sobre o Rolfing® na sala de espera do consultório da dor no Hospital Albert Einsteinfoi indicado ao NAPER pelo Dr. Rafael, do próprio […]
Eight Days in the Mountains
Editor?s Note: Over the years, this Journal has published articles by Will Johnson and reviews of various of his books. This past spring Johnson led an eight-day Buddhist retreat that focused on the application of Dr. Rolf?s vision of the ?Line? to the practice of sitting meditation. As an integral part of the program, all […]
The Relationship of Continuing Education and Practice Building
Anne Hoff: As we planned a theme around Practice Building for this issue, I felt it was important to discuss education. As much as it?s crucial to attend to business ? our websites, networking, marketing ? it is also important to continue to develop professionally, and there?s many ways that can directly or indirectly impact […]
Just Spell My Name Right
It was 1979. I had been a Rolfer? for two years and my practice was in the tank. The bills were piling up and I knew that I needed paying clients or my new career would be short-lived. Luckily, I lived in Boulder at the time, so attending the Rolf Institute?s® Annual Meeting that year […]
Your Business Is You; However, You Are Not Your Business
Beneath The Surface You are the original manuscript from which your business is written. It can be no other way. This manuscript includes everything that is wonderful about you. It also includes your belief systems, likes and dislikes, childhood conditioning, business knowhow, structural integration skill, inherent gifts, savvy, and ingenuity. Then, too, it includes your […]
My Favorite Practice-Building Secret
Introduction In my opinion, developing your craft is your very best form of Practice Building. The more skilled you are, the more clients refer others. So committing to lifelong learning is primary. But, until you have a self-sustaining practice (and in many environments, this may never be possible), what other ways are there to build […]
Controversial Marketing: Wrestling with Groupon®
Context Like most Rolfers, I was not drawn to this career out of an entrepreneurial spirit. The decisions involved in managing and marketing a business invited nearly paralyzing anxiety. If I could have graduated from the Rolf Institute® and found a job as a Rolfer at somebody else?s practice, I would have done it. If […]
How to Be Found Online
Introduction Marketing has changed in the past ten years ? so much and so rapidly that former experts have no use of their vast experience any longer. It used to be the company reaching out to prospective clients, trying to get its information, logo, and an attractive offer in front of as many people as […]
Generosity and Delight as Practice-Building Strategies
It is so easy to get obsessed with marketing tricks these days and to believe that we need to master every new shiny technological advance in order to stay current and to grow our practices. We begin to panic and try to hurry up and master all the fancy new stuff that is out there. […]