What Are Graphics and Why Do We Need Them Anyway
If you have a friend who is a graphic artist and who knows about the Rolf institute, chances are good that your discussions have turned, at some point, to the Institutes graphics, and chances are good that what your friend had to say about the Institute’s graphics was less than enthusiastic endorsement. If you don’t […]
Making the Most of Printed Advertising
Encouraged by your response to previous sharing of Rolfing advertisements, I am offering four more for you to inspect, modify, or borrow as is. Some suggestions regarding printed advertisements: Printed advertising is rarely useful on a one-shot basis. Choose an outlet for your ads and a frequency that you can sustain over time. You will […]
Your Public Awareness Committee
This communication from the Public Awareness Committee serves several functions: 1. to introduce you to the committee 2. to present a referendum on Testimonials 3. to let you know what we are doing 4. to open a dialogue about changes in the Institute’s graphic presentation The functions of the Public Awareness Committee, as described in […]
Practice Building Resources
This index lists some resources available to Rolfers and Movement Teachers for support in practice-building. ROLF LINES’ articles, products, and services are reviewed for the years 1987 to the present; Rolfing advertisements, to 1985. There is also a section of references and brief descriptions of magazines and books I have found useful in stimulating my […]
Creating a Professional Network
Creating a Professional Network
Having Your Image Work for You
The word “image? has gotten a bad rap in the past few years with such books as Dress of Success, and we often think of image as being what the stereotyped car salesmen try to have and chiropractors never do. The image we as Rolfers and Rolfing Movement Teachers project is what the public sees. […]
Educating Physicians About Rolfing
For several years I have slowly but consistently taken steps to inform and educate physicians in my community about Rolfing. Exactly how successful this project has been is hard to know, yet our efforts seem to be making a difference. By ?making a difference?, I mean the following: Ideally Thom Walker, Iginia Boccalandro and myself, […]
Creating Success
When I completed the basic Rolfing Training six years ago, I was extremely naive concerning what it would take for me to create a successful Rolfing practice. I had the vague impression that a ?successful practice? meant working with at least eighteen clients per week and making enough money to live comfortably. I remembered Owen […]
A Gift Certificate Program
In the Summer of 1989, the three of us in Rolfing Associates, Inc. of South Burlington, Vermont (Thom Walker, Iginia Boccalandra and I), experimented with a one-time “Gift Certificate Program” as a practice-building strategy. The program worked wed and led to an interesting next step. A description follows: The gift certificate was given to clients […]
The Rise and Fall of Rolfing Associates, Inc., So. Burlington, Vermont
All but a handful of Rolfers work as self-employed people, practicing in their own one person offices with no co-workers, employees or bosses. This type of organizational arrangement for delivering Rolfing services may suit the temperament of many Rolfers but the domination of this format is largely a function of the fact that Rolfing is […]