Suggestions For Success
As I work with Rolfers who use my business consulting service to help them develop the size practices they want, I observe a number of common themes in the variety of individual circumstances and backgrounds that Rolfers bring to the practice building task. What follows is a discussion of several of these themes, formulated as […]
Generating Media Coverage
Positive exposure for your Rolfing practice can have an enormous impact on your practice. Local media means specifically newspapers, both daily and weekly, magazines, organizational newsletters, television and radio. This article offers suggestions about why and how to generate such coverage and on influencing that coverage so that it serves you more fully.* Depending on […]
A Hands On Strategy
The heart of this article is a chart which describes, for a full working week in August, 1992, each action I took that week to build my practice. By actual count, there were 24 such activities. This number does not include calls I made that did not result in a direct conversation with someone, scheduling […]
The Enrollment Process
When clients make a first Rolfing appointment, they complete a “process of enrollment? for themselves. Looked at this way, deciding to be Rolfed is not a discrete, single event. Rather, it represents one more step by that person along a continuum. The time between hearing about Rolfing for the first time and deciding to make […]
Worker’s Compensation Coverage in Vermont
As a result of a not very complicated negotiating process, Worker’s Compensation in Vermont now pays for Rolfing in most cases where a client’s injury or problem is job related. Further, in Vermont, Workers Compensation pays a providers full fee, unlike some other states where a fee schedule, somewhat or very much lower than the […]
Working with Health Clubs
My initial success in introducing people to Rolfing through their health clubs was notably unspectacular. Several health clubs in our area are accustomed to having independent professionals offer presentations on health issues to their members inside the club, and it was not difficult to have Rolfing incorporated in a series that might have included nutrition […]
Developing Client-Support for Rolfing
The people we are Rolfing currently and those who have recently completed Rolfing are a critically valuable resource for the four of us at Rolfing Associates, Inc. in sustaining and expanding our practices. In fact, a majority of our new clients come to us through activities traceable directly or indirectly to our clients. If we […]
Muscle Repositioning: A New Verifiable Approach to Neuro-Myofascial Release?
http://www.sciencedirect.com/science/journal/13608592 Muscle Repositioning: A New Verifiable Approach to Neuro-Myofascial Release? The clinical observation of involuntary motor activity during application of a particular style of myofascial release (Muscle Repositioning—MR) has led to the hypothesis that this technique might evoke neurological reactions. Preliminary EMG recordings presented here show involuntary tonic cervical erector action during MR. Involuntary eye movements were also observed. […]
Esqueleto Poderoso
Faixa, ligadura, tira, atadura são os nomes citados no dicionário Houaiss como sinônimos de fáscia, um termo originado do latim, usado para identificar “a lâmina de tecido fibroso na qual se fixam alguns músculos, como, p. ex., os do braçoda coxa”, acrescenta literalmente o léxico.De fato, o tecido maciofibroso que envolve vasos, órgãosmúsculos,ao mesmo tempo […]
Estudo de Caso: Ângelo e Cláudio
Iniciei minha prática de Rolfing em Recife em 1983. Mesmo depois de me mudar para Brasília, em 1985, conservei a prática em Recife até 2006, onde permanecia. três meses por ano: dois meses no início de cada ano15 dias distribuídos em períodos curtos. Por ser recifense, haver trabalhado com psicologiaestar envolvida com outros profissionais naquela […]